AIEL - Instagram campaign on women´s rights in Kazakhstan
AIEL is a social media campaign in the format of Instagram videos, the goal of which is to create new conversations about women’s lives and rights in Kazakhstan. As a young Kazakh woman herself, Aya Shalkarkyzy relates to issues that are still present in the patriarchal reality of her country. By using a metaphorical visual language, she is connecting serious topics of women’s oppression in Kazakhstan to familiar-to-the-eye traditional and folk imagery in a form of CGI, and these topics include:
1) Domestic Abuse and it being overlooked
2) Harassment & victim-blaming, shame-driven oppression
3) Sexism in society, unrealistic & unhealthy expectations of women
4) Toxic traditions and unhealthy family hierarchies
5) Lack of women in power positions and the Gender Gap
6) Unequal social status and unevenly distributed responsibilities