TYPEFIT is a messenger app offering workout videos based on typographic characters. Its sporty approach encourages you to communicate with your body while simultaneously working out. By typing characters and words, the app creates personalized training videos. The individual moves can be learned by using the app and then sent as messages in the form of selfie-videos.
As a methodical reinterpretation of the classic messenger app, the project is an experimentation on the subjects of dance and communication, movement as a creative expression as well as sportiness and self-presentation.
Through the typographical approach, TYPEFIT gives a new understanding of physical movement and offers a different approach to an extended self-perception.
This is what Maria has to say about her diploma:
As a designer I spend most of my time sitting, but as an active person I like to move. I started with the idea to create a typeface that sets me in motion. A typeface with specimen for space and time. Typefaces are used to visualize spoken information, to document, to communicate. I wanted people to physically apply my typeface so I came up with TYPEFIT – The Workout Messenger App.
